15 – Methodology
We look at statistical indicators and describe Methodology (you are here) the indicators are:
- — Composite indicators ( How raw data are normalized, How rankings are calculated, What about missing values?, Trend time series, Weighting) — ComMetrics rankings (Method behind the numbers)
ComMetrics – a division of Cytrap Labs – has developed a methodology to benchmark corporate sites, blogs, and social media activities in great detail.
While many rankings fluctuate wildly from month to month, ComMetric’s comprehensive methodology produces a stable, accurate picture of the best social media efforts including websites and blogs.
We neither use proprietary metrics nor algorithms but you can find out how it works using the links provided above.