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    Below we describe some additional control variables we collect information about in order to make comparision between apples a possibility.
    Thanks for providing accurate information in order to provide you with better statistics

Gender of the blogger

This variable provides information about the the gender of the blogger.

0 = other
1 = woman

If there are several people blogging, the decision will be based on if 67% of all posts can be attributed to people of one gender. Hence, if 67% of the postings are from women, the coding will be 1.