Included corporate blogs

How did we decide what to include in the FT ComMetrics corporate blog index to benchmark and rank using My.ComMetrics.com?

We used several criteria to decide which blogs to include and which ones to exclude. Answering the questions or addressing the problems outlined below was a helpful start:

– is the company included in the FT Global 500; if yes

– does the blog that should be included qualify as a corporate blog; if yes

– choose the C-level blog such as CEO (Chief Exectuvtive Officer), COO (Chief Operating Officer), CIO (Chief Information Officer) or CFO (Chief Financial Officer), i.e. most any title that starts with Chief –

if no such blog is available (or access is restricted to people that registered beforehand – an example of this behavior is shown by SAP) than;

– select a product or service type of blog the company has (e.g., Daimler-Blog, Dell investor blog, or Coca-Cola Conversations); or if such a blog is not available either, than

– choose an employee blog (e.g., Oracle blogs)

Find out how we rank the blogs at My.ComMetrics.com and at FTindex.ComMetrics.com

Please check out: indicators used to calculate indices