Technorati Authority
Trends are key with the FT ComMetrics Blog Index as the the FTindex results indicate. So we need to watch what they tell us, including the top 3 and top 10 as listed in the chart below.
We use several ranking mechanisms are used to arrive at the ComMetrics Footprint, such as the Google PageRank, Technorati Ranking, Technorati Authority, Yahoo! InLinks – Backlinks and Google Blog Search.
The figure to the right shows that the ComMetrics footprint index has been going up for the FT Global 500 and Fortune 500 firms whose corporate blogs are being tracked and included in the index.
The chart measures the top 3 and top 10 group of those ranked in the FT ComMetrics Blog Index.
The chart also indicates that after the slight drop in during January the overall index has stabilized and is moving in a pretty much straight line throughoug February and March 09.
Additional posts and download of additional materials provided as PDF files:
- Download press release
Download Financial Times case study
FT ComMetrics Blog Index published
Financial Times May 14 – by Urs E. Gattiker – Corporate blogs: New way to engage with stakeholders
Financial Times June 2008 – by Urs E. Gattiker – is blogging good value?
How we found and selected the blogs included on the FT ComMetrics Blog Index, Which FT Global 500 and Fortune 500 blogs made the FT ComMetrics Blog Index
Limitations
Naturally, this index depends upon the reliability and accuracy of the data collected by others that we in turn use to calculate at the ComMetrics Footprint. Also, sometimes statistics can change much within a week or so resulting in major shifts in rankings. Nevertheless, looking at the trend 7us7
Find out more about the 2009 FT ComMetrics Blog Index using these links: Leaders by metric, What is top class, Methodology, Good and best practice, Lessons learned, Trends to watch, Your own index report, Free download: pdf report
Please subscribe now so you can claim your personal and/or corporate blog AND trace those that you want to compare yourself to.
How to achieve improvements for the 2010 FT ComMetrics Blog IndexTips and tricks for improving a blog’s ComMetrics Footprint, as well as the Google PageRank, Technorati Authority, Technorati Ranking, Yahoo! InLinks, Google BlogSearch.