Writer(s)

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type of blogger(s)

This is a way to determine who writes the posts put up on a blog. The following categories are used:

0 = other
1 = employee(s)/staff
2 = upper management
3 = c-level (CEO, CTO, COO)
4 = ower/enrepreneur/elected politician

If 67% or higher of posts are being contributed by employees, the type of blogger category used for this particular blog would be ’employee(s)’

If 67% posts were made by the CEO, than the type of blogger ranking given is 3 = c-level.

number of contributor(s)

This variable is scored as follows:

0 = others
1 = 1 writer
2 = 2 to 4 writers contribute regularly to the blog (ie. regularly means contributing at least 1 post every three weeks – over a 12 month period)
3 = 5 to 7 more people contribute to the blog

This variable addresses the fact that quite a few blogsd are written by more than 1 person. Hence, if 67 percent of all postings are by one individual, the blog scores a 1 on this variable.

If more than 67 percent of all posts are authored by the same 5 to 7 individuals, , the score for this variable is a 3.

What might also be of interest is:

– the blog variables/indicators that are being tracked in the database