Financial Times
This case study describes how we developed an index that allowed the Financial Times to offer more coverage on Web 2.0 strategy, such as blogs and community sites.
The index looks at a variety of aspects and outlines how strategic changes and fine-tuning can help corporate bloggers achieve the results they are striving for.
ComMetrics’ flexibility makes it a great match for all kinds of blogs and businesses. And while your blog and purpose for blogging may be different, the goal remains the same – spend resources wisely while making sure the corporate blog has an impact. Read the case study:
- FT ComMetrics Blog Index – what it can tell us
FT ComMetrics Blog Index published: SMART metrics win again – KISS the bride
FT ComMetrics Blog Index – join the champions
Financial Times May 14 – by Urs E. Gattiker – Corporate blogs: New way to engage with stakeholders
Find out more about the FT ComMetrics Blog Index and the FTindex results using these links: Leaders by metric, What is top class, Methodology, Good and best practice, Lessons learned, Trends to watch, Your own index report, Free download: pdf report
Relevant blog metrics for diary, personal and business blogs
Please subscribe now so you can claim your personal and/or corporate blog AND trace those that you want to compare yourself to.
For Twitter, please use #hashtag ➡ #FTCBI
Pingback: FT ComMetrics Blog Index released: KISS the blog bride
Pingback: FT ComMetrics Blog Index published
Pingback: What we do well