Webinar: Wie messen Sie den Erfolg – 5 wichtige Schritte für Weblogs

by Urs E. Gattiker March 2, 2010 training

Dieses Webinar fue Unternehmensblogger findet am 18. Maerz 2010 statt. Corporate Blogs sind das Herzstück erfolgreicher Unternehmens-Websites und ein effizientes Mittel im Online-Marketing. Lernen Sie die neuesten Techniken um LeserInnen und Kunden mit dem Weblog zu gewinnen. Mit Fallbeispielen aus der Praxis ermoeglicht das Webinar Teilnehmern neue Erkenntnisse auf dem Gebiete des Benchmarking. Es zeigt […]

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Free webinar: Benchmarking with the right metrics

by Urs E. Gattiker February 9, 2010 training

Blogging, Facebook, and Twitter are about capturing metrics and interpreting them wisely in context. This webinar reveals the latest trends to gain valuable insight.

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ComMetrics Footprint: Technorati nixes blog rankings

by Urs E. Gattiker November 17, 2009 competitive benchmarking

Technorati Authority is now measuring within the last 30 days socring blogs from 0 to 1000. This changes the ComMetrics Footprint and is explained

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3 golden rules for social media marketing

by Urs E. Gattiker October 14, 2009 actionable metrics

Tough economic times means spending resources smartly. We present 3 rules that help you get a bigger bang for your buck on your corporate blog.

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The importance of competitive benchmarking

by Urs E. Gattiker September 2, 2009 actionable metrics

This post outlines why benchmarking is needed for assessing the bottom line effects of corporate blogging.

In particular, how to achieve effective social media analytics that lead to best metrics is discussed and illustrated with examples.

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